Fixed price lists give money away: too cheap on strong days, too expensive on weak ones. Repricers solve that — but many hoteliers fear losing control. zimrly combines both: repricers like PriceLabs deliver the market price, zimrly shows forecast and occupancy from your PMS next to it and lets you set guardrails with one click so no rate runs wild.
365
days a year priced to market
100%
control through price guardrails
2
modes: observe passively first, then go active
The connected repricer supplies rate suggestions; zimrly shows them alongside occupancy, forecast and your guardrails. Automatic rate push is enabled only after a verified setup.
zimrly puts PMS reality next to it: occupancy, forecast, price heatmap. You see the suggestion AND the context, not just a number.
Price guardrails per room category: lower and upper bounds, capped with one click. The repricer only works inside your limits.
Passive mode first: zimrly shows what the repricer WOULD do. Switch to active once you trust the suggestions.
The zimrly PMS provides occupancy and bookings; the repricer (e.g. PriceLabs) supplies rate suggestions within your limits.
Define minimum and maximum rates per category — your price floor belongs to you, not the algorithm.
Review suggestions in passive mode first. Automatic rate push is enabled only after a verified property setup.
No — zimrly is the control and connection layer. A specialised repricer calculates the market price (currently PriceLabs and RoomPriceGenie, more to follow); zimrly brings suggestion, PMS data and your guardrails together.
Especially there: small properties rarely have someone maintaining rates daily. A few correctly priced peak days pay for the tools for the year.
Yes — that's the core of the setup: caps per category, passive mode to start, and manual override at any time. The zimrly PMS stays the leading system.
Rate suggestions use data from the native zimrly PMS. Automatic push is enabled per property only after a verified setup; optional third-party PMS paths are described on the integrations page.
In-depth articles from the zimrly blog — practical knowledge, no sales pitch.
Single empty nights between two bookings cost more than they look. How small hotels spot gaps in the occupancy calendar, close them and prevent them up front with minimum-stay rules.
Occupancy alone says nothing about success. Understanding ADR and RevPAR tells you whether a full house is really profitable – or just sold cheap.
Dynamic pricing sounds like a big-hotel topic. Yet small properties leave the most money on the table by charging the same rate all year.
Dynamic pricing doesn't mean giving up price sovereignty — it means no longer having surrendered it to an outdated price list.
Dynamic pricing
zimrly pushes your repricer's prices into the PMS and puts a one-click cap on top so no outlier price slips through.