Rates are set once a year — trade fairs, holidays and events stay unpriced.
The connected repricer adjusts rates continuously to demand and market; zimrly pushes them to the PMS and makes the changes visible.
Dynamic pricing for hotels — with guardrails
Fixed price lists give money away: too cheap on strong days, too expensive on weak ones. Repricers solve that — but many hoteliers fear losing control. zimrly combines both: repricers like Smartpricing deliver the market price, zimrly shows forecast and occupancy from your PMS next to it and lets you set guardrails with one click so no rate runs wild.
365
days a year priced to market
100%
control through price guardrails
2
modes: observe passively first, then go active
Why pricing work fails in small properties
"What is the algorithm doing?" — repricers feel like black boxes.
zimrly puts PMS reality next to it: occupancy, forecast, price heatmap. You see the suggestion AND the context, not just a number.
One outlier rate (€9 or €999) can get expensive or embarrassing.
Price guardrails per room category: lower and upper bounds, capped with one click. The repricer only works inside your limits.
Getting started feels risky — switch on the autopilot right away?
Passive mode first: zimrly shows what the repricer WOULD do. Switch to active once you trust the suggestions.
How to start with dynamic pricing
- 1
Connect PMS + repricer
Your PMS provides occupancy and bookings, the repricer (e.g. Smartpricing) the rate suggestions — zimrly connects both.
- 2
Set guardrails
Define minimum and maximum rates per category — your price floor belongs to you, not the algorithm.
- 3
Observe passively, then go active
Read along with the suggestions first, then enable automatic rate push to the PMS.
Fixed price list vs. dynamic pricing with guardrails
Fixed price list
With zimrly + repricer
Fairs & events
Stay unpriced — money given away
Repricer raises rates with demand automatically
Weak days
Too expensive, rooms stay empty
Rates adapt to the market
Control
Full control, but nobody maintains rates
Caps per category, manual override anytime
Transparency
—
Forecast, occupancy and heatmap next to the suggestion
Frequently asked questions
Is zimrly the repricer itself?
No — zimrly is the control and connection layer. A specialised repricer calculates the market price (currently Smartpricing, more to follow); zimrly brings suggestion, PMS data and your guardrails together.
Is dynamic pricing worth it for 8–20 rooms?
Especially there: small properties rarely have someone maintaining rates daily. A few correctly priced peak days pay for the tools for the year.
Do I keep control over my rates?
Yes — that's the core of the setup: caps per category, passive mode to start, and manual override at any time. The PMS stays the leading system.
Which PMS are supported?
Rate push works with the PMS connected to zimrly, including 3rpms, apaleo, Smoobu and Beds24 — details on the integrations page.
Guides on this topic
In-depth articles from the zimrly blog — practical knowledge, no sales pitch.
Avoiding Vacancy: Steering Gap-Nights and Minimum Stay Cleverly
Single empty nights between two bookings cost more than they look. How small hotels spot gaps in the occupancy calendar, close them and prevent them up front with minimum-stay rules.
RevPAR, ADR, Occupancy: The Three Metrics Small Hotels Steer By
Occupancy alone says nothing about success. Understanding ADR and RevPAR tells you whether a full house is really profitable – or just sold cheap.
Dynamic Pricing for Small Hotels: When a Repricer Pays Off
Dynamic pricing sounds like a big-hotel topic. Yet small properties leave the most money on the table by charging the same rate all year. When a repricer makes sense – and where the pitfalls are.
Related solutions & integrations
Sources & further reading
Dynamic pricing doesn't mean giving up price sovereignty — it means no longer having surrendered it to an outdated price list.
Dynamic pricing
Repricer prices safely into your PMS
zimrly pushes your repricer's prices into the PMS and puts a one-click cap on top so no outlier price slips through.