A single bad review weighs heavily and needs a considered reply.
The reviews module bundles Google and Booking with AI reply suggestions you only fine-tune in your own voice. Included in the base tier.
zimrly for boutique hotels
At a boutique hotel the experience is the product. Guests expect a personal touch, flawless details and react to any break. At the same time reviews decide the next booking. zimrly automates the routine in the background so there's time for the personal.
What matters for boutique hotels
Guests expect personal, fast communication — even after hours.
The WhatsApp inbox with AI answers standard questions instantly and leaves you room to handle what matters yourself.
Even one faulty invoice breaks the flawless impression.
The invoicing module creates VAT-compliant, clean invoices automatically — no last-minute detail error.
No large front-desk operation, yet check-in should be seamless.
Self-check-in with a smart lock enables a relaxed, low-contact arrival without anyone waiting.
You want to know which rooms and prices really carry, without drowning in numbers.
Insights shows occupancy, ADR and forecast clearly — decisions on data, not gut feeling.
These modules pay off for boutique hotels
Reviews
Reputation is the capital of boutique hotels — AI replies in your voice.
WhatsApp inbox with AI
Personal, fast communication without a large front desk.
Invoicing (VAT-compliant)
Flawless invoices that match the polished overall impression.
Self-check-in (smart lock)
Relaxed, low-contact arrival for discerning guests.
Matching connectors & tools
zimrly doesn't replace your PMS — it takes the routine off your hands so the personal touch stays front and centre.
Reputation management
All your reviews in one place
zimrly bundles reviews from Google, Booking and Airbnb, drafts AI replies you just approve, and flags negatives early.