Three platforms, three logins — new reviews are spotted days late.
Automatic sync pulls reviews from Google, Booking.com and Airbnb into one shared view — with stars, platform and guest.
Review management for hotels
Reviews decide whether a guest books — and unanswered criticism reads like an admitted mistake. Yet reviews are scattered across Google, Booking.com and Airbnb, and replying keeps slipping. zimrly collects all reviews automatically in one inbox and prepares a reply suggestion in your hotel's tone for every single one.
3
platforms in one inbox
€0
surcharge — included in every plan
100%
reply rate becomes feasible
Why review work fails in daily operations
Writing replies takes willpower — especially for unfair criticism.
The AI suggests a reply: factual, in your hotel's tone, with sentiment detection. You edit and approve — critical reviews are never answered automatically.
Replying on Google means: log in, find the listing, find the form.
The finished reply suggestion sits right next to the review — copy, paste, done. Direct replying from the dashboard is in preparation.
Nobody knows whether ratings are trending up or down.
History and average per platform at a glance — you see whether your measures pay off.
How to get started
- 1
Add your profiles
Provide your property's Google, Booking and Airbnb profiles — zimrly collects the reviews automatically, no OAuth hurdles.
- 2
Set your tone
Form of address, style guidelines and no-go topics — the AI suggestions follow them.
- 3
Approve replies
New review → suggestion ready → check, adjust, send. Add more automation step by step if you want.
Scattered reviews vs. consolidated with zimrly
Status quo
With zimrly
Overview
3 platforms, 3 logins, days of delay
Automatic sync into one view
Replying
Takes willpower, keeps slipping
AI suggestion sits ready next to the review
Tone
Different depending on the day
Defined house tone with sentiment detection
Trend
Gut feeling
History and average per platform at a glance
Frequently asked questions
Does the AI reply automatically?
The default is: AI suggests, you approve and publish. A confidence gate and veto rules make sure sensitive cases (critical reviews, unclear requests) always land with you instead of the automation.
Can zimrly get bad reviews deleted?
No — and beware of providers promising that. What zimrly does: fast, composed replies — provably the strongest response to negative reviews — plus hints when a review violates platform policies and can be reported.
What does review management cost?
Nothing extra — the reviews hub is included in every zimrly plan, starting with the €29/month base plan.
Do I need a specific PMS?
No. Review management works independently of your PMS — though connecting it pays off, because guests and bookings get linked.
Guides on this topic
In-depth articles from the zimrly blog — practical knowledge, no sales pitch.
Booking and Airbnb Reviews: Answer Them All in One Place
Google, Booking, Airbnb – every platform has its own rules, deadlines and quirks. How small hotels keep reviews under control across all channels without spreading themselves thin.
Replying to Google Reviews as a Hotel: Timing, Tone, Templates
Every hotel review on Google is read by future guests – especially the host's reply. How to respond professionally, quickly and without canned-phrase filler.
Related solutions & integrations
Sources & further reading
Reviews are your cheapest marketing channel: they're already running — the only question is whether anyone replies.
Reputation management
All your reviews in one place
zimrly bundles reviews from Google, Booking and Airbnb, drafts AI replies you just approve, and flags negatives early.