360dialog is an official WhatsApp Business Solution Provider (BSP): you get WhatsApp Business API access without having to pass Meta Business Verification yourself — the fastest route for most DACH hotels. But 360dialog is only the API: inbox, automations and AI are missing. That is exactly where zimrly comes in. You store your 360dialog API key and zimrly becomes a full WhatsApp inbox inside your cockpit — booking confirmations, check-in reminders, door-code delivery and an AI assistant, all driven by your PMS data. Prefer to connect directly to Meta? That works too: see the WhatsApp Business (Meta Cloud API) connection at /integrations/whatsapp.
What zimrly adds on top of 360dialog
Grab an API key in the 360dialog hub, paste it into zimrly — done. No verified Meta Business Manager of your own required (360dialog is pre-approved as a BSP). Ideal while your own Meta verification is not yet through.
360dialog only gives you API access, no interface. zimrly provides the shared inbox in the cockpit — with history, reservation context and every message type (text, images, voice, documents, locations).
Template messages fire from your PMS data at the right time — booking confirmation, check-in reminder and (with self check-in) the door code on the arrival day. Nobody has to remember.
With the AI module zimrly answers standard questions (arrival, parking, breakfast times) itself and offers a pre-filled direct-booking link for booking enquiries — you just approve.
Start on 360dialog and want to connect directly to Meta later (free tier, your own Business Manager)? Just switch the module to WhatsApp Business (Meta Cloud API) — your conversations stay in the zimrly inbox.
Status: Live — tested and running productively in daily operation.
WhatsApp guest messaging
Booking confirmations, check-in reminders and inquiries run over WhatsApp Business — with an AI assistant that answers simple questions itself and escalates complaints to you.